What is it that makes a café a “local place,” or even what I would call a “neighborhood institution?” In my previous post about Xpression Coffeehouse, I wrote about how the owners want to make their café a place where the neighborhood gets together. But how does a café reach that goal? There may not be a single answer to that question, but I do know that some places are successful while others are not.
Last week, I visited the original Caffe Trieste in San Francisco, and it is a place that definitely has “it.” The café is the proverbial place “where everybody knows your name.” Although no one knew my name when I was in there, I was confident that after a few visits, many of them would.
Having great coffee is not the only way to become a neighborhood café. The first day I went to Trieste, in fact, I thought my espresso was barely drinkable. If I were going to base my experience solely on the coffee, I would not have gone back the second time. However, my pastry was excellent (it tasted a lot like a chocolate chip cookie) and the environment was fun, interesting, and full of character and quirk. I wanted to go back.
