Humbuggery

People who know me well know that I less than enthusiastic about the holidays, including Christmas. The Grinch and I have quite a bit in common. My take on the season is more Humbug than Merry Christmas.

The thing I dislike the most about this time of year is the orgy of commercialism that the holidays have become. In the news this week there was a report of how there is no one “it” gift this year. Retailers were disappointed that there was not one product that created such irrational demand that customers would line up before stores opened for a shot at the toy or gadget. I suppose that the iPad is the closest thing to a “must have” this year, but it’s too expensive to be a gift for the masses. That’s not good for retailers, but most of the stuff people buy for the season ends up cluttering up a drawer or a closet somewhere anyway. 

Even without the “one thing that everyone must have,” the retailers are still trying. I saw Christmas stuff in the stores before Halloween this year.  That’s crazy. Pretty soon they’re going to start having Christmas sales in July (oh, wait, they already do). It’s nearly as bad as the continual election cycle our politicians have fallen into.

I’m not completely hopeless when it comes to the holidays. There are a few things I enjoy about the holidays, like seeing friends and family.

Sara McLachlan’s Wintersong is another thing I like about the season. The album is my favorite Christmas album of all time. It came out in 2006 when I was working at Starbucks in Boston. We had to listen to nothing but Christmas music for a month. Most of the music the company played nearly drove me nuts, but McLachlan’s music was refreshing. With her breathy, mournful voice, McLachlan gives the music a haunting, dreamlike quality. You can almost feel the snow and the cold coming through the speakers.

 

Naturally tasty

On a different note, I have had a couple of  natural-processed coffees recently that were quite interesting, at least as espressos. Case Study is currently offering a natural Bourbon (variety) from Finca El Manzano in El Salvador. Actually, they have a suite of the same coffee processed in three different ways—washed, pulp natural, natural—that you can compare side-by-side if you choose. I took the “flight” and tried all three, which set my heart racing. The natural was the most interesting, with flavors of fermented peaches and plums.

The second natural I had was from Extracto, from the Ethiopia Yirgacheffe region. The crema was sweet and smelled like strawberry jam. There was a lot of wine notes in the coffee, as well as some aggressive, tongue-smacking tannins.

In addition to the two single-origin naturals, Public Domain currently has some natural-processed Ethiopia Harrar coffee in its Prometheus espresso blend. The natural adds a lot of sweetness to the blend. Jackson, one of the baristas there, told me that the blend changes pretty regularly and that they are only offering the current blend for  a few more days. If you are interested in trying a natural that is not too wild, getting a taste of it in the Prometheus blend is a good way to go.

It is hard for me to resist ordering naturals when I find them on a café’s menu. The flavors are bold, complex and somewhat unpredictable. While they might not be something that most people could drink every day, naturals are just the thing if you are in the mood for experimenting. If you’ve had any great naturals out there somewhere, let us know!

If not, well…Humbug. Or…Happy Holidays, if you prefer.

Coffeenomics, social responsibility, and CAN coffee (a review)

Classical economic theory proposes that the sole purpose of a business is to enrich the shareholders of a company. The profits it generates will eventually circulate into the wider economy and improve the material well-being of everyone in the society (the idea that a “rising tide lifts all boats”). The conclusion of this is that focusing on anything other than profits would hurt the value of the company and therefore society.

The theory is controversial, to say the least. In the short term, its implementation ignores many externalities (pollution, labor market instability, etc.) that are detrimental to society as a whole. Another weakness of the theory is that it relies on the belief that money (and what it buys) is the equivalent of satisfaction (utility). Notwithstanding, it is an idea that many people subscribe themselves to. They believe that profits are the only important thing in business, and any discussion of business’ effects on the environment or the rest of society are dismissed as leftist conspiracies to bring down capitalism.

While there are some leftists who do want to get rid of capitalism, there is a wide middle ground between the two viewpoints. More today than ever before, select business leaders realize that taking care of the environment and the people who work for them are important too. In Portland, for example, many coffee companies have taken up the mentality that they want to treat their employees and coffee growers fairly. Portland Roasting is a leader in this area, but is not the only one building stronger links between the coffee growers and coffee drinkers. If you stop in at Stumptown’s Annex, for example, you can learn about several of the growers  who raise coffee for the company. By raising the profile of the growers, roasters can differentiate the coffees more easily and sell them at higher prices.

Whereas Portland is the leader in producing more sustainable coffee, the city’s coffee companies do not hold a monopoly on trying to make the world a better place. Smaller roasters in Seattle, San Francisco, Chicago, Kansas City, Durham and other cities across the country are building a movement that is benefiting coffee drinkers and coffee farmers.

CAN Coffee

One participant in this movement is an organization known as the Community Agroecology Network (CAN), based in Santa Cruz, California. In 2001, CAN was founded by Dr. Stephen Gliessman, a researcher in environmental studies at UC Santa Cruz, and Robbie Jaffie, also a lecturer in environmental studies at UC Santa Cruz. CAN comprises a network of coffee cooperatives that includes communities in four coffee-producing countries—Mexico, Costa Rica, El Salvador and Nicaragua—as well as resources from UC Santa Cruz. The coffee is grown and processed outside the US by the cooperatives then sent to the United States. Santa Cruz Coffee Roasting Company roasts the coffee once it arrives and CAN sells it under the AgroEco label.

CAN recently sent me a bag of AgroEco coffee for review [note: CAN sent the coffee at no charge, but none of the links are affiliate links]. The coffee arrived at my house in a vacuum-packed bag. It was labeled as a single-origin, light roast from a coffee cooperative in Nicaragua called Union de Cooperativas Augusto Cesar Sandino (also called UCA San Ramón, or UCASR). I looked for a roast date on the package, but could not find one. When I asked Daniel Fuentes, CAN’s Marketing Coordinator, about this, he told me the company roasts in small batches and goes through its inventory in less than two weeks, so when the coffee arrives in the customer’s mailbox, it will have been between one and three weeks since being roasted. CAN will grind the coffee if a customer chooses (but if you care about freshness, why would you do that?).

Fresh out of the French press, the coffee had a sweet aroma, but the sweetness did not dominate the coffee. I picked up hints of unsweetened baker’s cocoa and rose petals in the medium-bodied brew.

The thing that stood out the most to me about CAN’s coffee was its unique label. Most coffee labels trumpet the coffee’s unique flavors, or highlight its story, but the AgroEco label was primarily used to give the facts about the coffee’s sustainability. If you look at it in the picture, you can see what makes the label unique. CAN is very transparent about where the coffee came from, the demographics of the coffee farmers in the cooperative, and the prices that farmers received for the coffee. The cooperative received $3.42/lb for the coffee, significantly higher than the Fair Trade price or the market price for coffee.

How can the farmers be paid a higher price for the coffee and the roaster still make money? One of the ways CAN does this is by cutting out middlemen between the growers and the roaster. Coffee typically passes through several hands before it reaches the consumer, each of which take a cut of the purchase price. In this case, the coffee goes from the coffee cooperative through an importer directly to the roaster, who then sells the roasted coffee to consumers. The more direct supply chain lowers overhead costs, making the coffee more profitable for both producer and roaster.

Though not certified as organic, the coffee from UCASR is grown without pesticides or herbicides. The costs involved with obtaining certification can be too high for some farmers, and the return on the investment does not always pay off. One of CAN’s goals is to help promote farmers who produce their coffee without chemicals, whether or not they obtain the official organic certification.

The coffee from UCA San Ramón is also shade-grown, so instead of clear-cutting forests to grow only coffee, the coffee is grown beneath other trees. Mango, citrus and cacao trees are grown in and around the coffee, providing additional food and income for cooperative members. Thus, the shade-grown coffee helps diversify the farmers’ production risk and increases their food security. Raising coffee this way also provides more habitat for wildlife, especially migratory birds.

CAN shortens the supply chain to provide more benefits to growers

Overall, the quality of the AgroEco coffee was somewhere between Ristretto (perhaps Portland’s best) and Starbucks coffee. If social and environmental issues factor heavily in your coffee-purchasing decisions, AgroEco coffee would be worth checking out. Given the company’s transparency, you can feel confident you are supporting coffee growers and their communities. In a country where the collective spending decisions of consumers shape the direction of both economic and political decisions, choosing which products to carries much responsibility. The choices are yours, make them wisely.

For more information about CAN, visit http://www.canunite.org.

The Sensuality of Great Coffee

It is no surprise that people love to drink coffee. The café experience touches all of the five senses, deeply.

Sights

We are attracted to beautiful things, and coffee is no exception. A great café encounter begins with an opening glance. Upon entering a shop, our eyes inform us of the quality of the coffee that is to come.

Seated at a corner table, we observe the café surrounding us. A skilled barista works efficiently behind the bar, her hands moving deftly between machine, milk and cup. She gently sways the milk pitcher as she pours its contents into the espresso, casting delicate sepia-toned rosettes on the surface of a latte. Velvety foam rests on top of a cappuccino, blanketing the drink like a down comforter on a cold winter morning. The thick, brown crema on the surface of an espresso glistens with the flavor oils trapped inside it.

On the pour-over bar, steady-handed baristas pour delicate, even streams of water in smooth spiral patterns, coaxing out the complex flavors contained in the mahogany-colored grounds. At one end of the bar, a vacuum pot sits on top of the counter, a throwback to an earlier time in this modern setting. Brought to life by a brilliant orange infrared lamp, tiny bubbles cling to the side of the pot as the water heats up, glowing in the neon light. When the temperature breaks the boiling point, the pot transforms into a cauldron of angry lava, bubbling and bursting on the surface.  The vacuum pot mesmerizes all who gaze upon it and curious customers cannot help but stare in awe.   

Smells

Coffee has a bouquet of fragrances that attract people to it, and a good café delights your olfactory senses with the smell of freshly-ground coffee. The aroma is sweet and fruity, smoky and earthy. When the barista grinds a new batch of beans for the brewer, a wave of aroma washes out across the café. The smell envelopes you, enticing your taste buds in anticipation of the first sip of a freshly-brewed cup.

Sounds

Beans rasp loudly as they fall from brown paper bags into the grinders’ hoppers. The grinder whirrs aggressively, growling out the fresh coffee into the basket below it. A loud thud reverberates through the café as the barista knocks spent espresso out of the portafilter Steam bursts out of the wand into the milk with a thump, then hisses and whooshes as it whips the milk into a cloud of frenzied bubbles.

Nearby, a miniature metal spoon scrapes the side of a ceramic cup, clinking softly as it mixes sugar into espresso. In some cafés, the din of a bulky black roaster dominates, and customers must raise their voices to be heard by the people across the table from them. Lovers longing to whisper secrets or engage in quiet conversation content themselves to communicate with their eyes and expressions. Coffee beans pop and crackle as they flow out of the roaster’s drum, each bean still burning inside. They calm quickly, as fresh air pulled by powerful fans is drawn across them.

Touch

Your hands gently cradle a cup that is too hot to hold securely. The crema of an expertly-poured shot of espresso is silky smooth, lightly coating your mouth with a delicate film of flavor that keeps the memory of the coffee on the tip of your tongue. When you lift a cappuccino to your mouth, your lips note the warm smoothness of the ceramic mug, followed by the billowy softness of the milk. It is like burying your face in the soft, warm crook of a lover’s neck. The flavors of a full-bodied French press coffee swell inside the mouth, continuing to expand even after the coffee has long since disappeared.

Taste

The climax of the coffee experience is the moment when the coffee finally reaches your mouth. Single-origin coffees can be refreshingly simple, with notes of stone fruits or berries or citrus. Blends are more complex, defined by the regions from which they came. Certain coffees are earthy, like the leaves that cover the ground in the fall. Other coffees are chocolaty and luscious. Some remind you of nothing more than coffee, but the flavor brings back something from your past, perhaps time spent with an old friend. Great coffee, whether it is brewed, poured or combined with milk delights the taste buds, sends them into ecstasy.

Sensory and sensual—both words describe the ideal café experience. Coffee satisfies the craving that began when you walked into the café, or perhaps when you rolled out of bed with coffee on your mind. It stimulates your senses and sometimes, even your soul.

Barista theory – Dialing it in

In conversations with baristas about espresso, one of the things they always seem to be talking about is “dialing it in.” As an expression, the phrase means that they want to make the espresso great. In practice, it means that they are adjusting their equipment to make sure that you get the right combination of grind (particle size) and dose (amount) of coffee. Literally, it involves moving the dial on the grinder towards coarser or finer.

If you stop in at your favorite specialty coffee shop and watch the baristas during a busy period, you will probably notice that they keep filling up the hoppers on top of the grinders, without letting the amount of beans get too low down the sides. A barista at one of my regular coffices explained to me why doing this is so important.

As the weight of the beans pressing down toward the burrs of the grinder changes, so does the grind. When the beans get lighter, the pressure they exert is lower and the grind becomes coarser, so you have to turn down the dial on the grinder. Conversely, if you have a grinder adjusted properly for a hopper with few beans in it and then fill up the hopper, you need to open up the burs a little to compensate for the extra weight. Maintaining a constant level in the hopper helps the barista make consistent shots without having to adjust the grinder each time.

Keeping the hoppers filled is not the only thing the baristas must watch. When the ambient temperature and humidity rise or fall during the day, the grind changes too.  According to another barista, some days the beans just do not want to cooperate, as if they had their own personality. Regardless of what causes the changes, baristas must watch the grind very closely to make sure that their shots stay consistent. They measure the consistency by watching the flow of espresso as it pours out of the machine, by measuring how long the shot takes to pull and also by tasting the occasional shot.

As baristas gain experience, they learn to instinctively adjust their equipment to accommodate changes in the beans and the grind. They start making more consistent shots and drinks and they can do it more quickly. As a customer, you might not be aware of the little details that go into making your drink, but you don’t need to be, because your barista takes care to “dial it in” for you.